Fly up!

As part of their 2018 membership campaign Essendon FC engaged KOJO to create a content piece to push fans not only to ‘Don the Sash’ and sign up for a season membership via social media channels, but also that existed into the season as a game-day piece, encouraging Essendon supporters in the crowd to ‘Fly Up’.

Lifetime Essendon supporter and leading Australian actor Lachy Hulme was the perfect choice to front the piece, which was filmed in The Hangar on Valentine’s Day, which Lachy said was fitting because he loves the Bombers so much.


Executive Director - Creative & Sport
  • Stephen Lord
Head of Sport
  • Chantella Perera
Creative Director
  • Phil Moule
Lead Producer - Sport
  • Kira Wright
  • Simon Healey


  • Oliver Waghorn
Director of Photography
  • Marlin Johnson
  • Matthew Jenkins
  • Benjamin Hidalgo
Grip Assist
  • Ziggi Zagami
Sound Recordist
  • Mike Jaballah
Hair & Makeup
  • Rose Rule
  • Dane Scotcher
Motion Designer
  • Blake Raidal
Sound Engineer
  • Matthew Gerber-Corn
Next Up

Adelaide Crows – 2018 Game Day