PMY Group (PMY), a global leader in technology solutions for sport and major events, has acquired UK-based EVENT360, a premier producer of match-day entertainment, immersive stadium ceremonies, and unforgettable live experiences.
EVENT360 plays a key role in some of the most memorable moments in sport, with an impressive client roster including UEFA, NFL International, Six Nations, the Rugby Football Union, the Football Association, Arsenal Football Club, and SailGP.
Under the acquisition, EVENT360 will be rebranded and integrated into KOJO, which is PMY’s global experience division, enhancing the company’s ability to deliver technology-driven fan engagement and world-class live event production.
By combining EVENT360’s match-day expertise with KOJO’s award-winning creative, production, and technology services, PMY is poised to elevate fan experiences at major events, tournaments, and stadiums around the world.
PMY Group Chief Executive Officer Paul Yeomans said the acquisition aligns with the company’s vision to power the live environment through technology, intelligence and experience.
“We are proud to welcome Julian and the EVENT360 team into PMY Group. We have long admired their ability to elevate stadium and live event experiences for the world’s largest sporting venues, clubs and leagues and we look forward to continuing to innovate together, using the full breadth of our collective experience and capability.”
Julian Marks, Managing Director of EVENT360, will join KOJO’s Executive Leadership Team as Group General Manager, EMEA. In this role, he will collaborate with KOJO Group CEO Stephen Lord to drive the growth of KOJO’s international presence and new markets.
“We’re thrilled to join forces with PMY Group and KOJO,” said Marks. “United in our purpose to elevate live sports and entertainment, we’re ready to deliver world-class experiences that connect deeply with fans and create lasting memories.”
The acquisition marks a significant milestone in PMY’s growth strategy across the EMEA region and reaffirms its commitment to the UK market.
Welcome EVENT360
Contact
Kelly Course
Marketing and Communications Manager
PMY Group
[email protected]
About PMY
PMY Group is a global leader in providing innovative technology solutions and live experience production. With a focus on delivering cutting-edge solutions to the sports, entertainment, and live event industries, PMY combines expertise in technology, design, data and intelligence and creative production to elevate fan engagement and audience experiences worldwide. Trusted by 1,000+ clients across 15 countries, PMY has supported some of the world’s most iconic venues and events, including SoFi Stadium, Allegiant Stadium, Grand Slam tennis tournaments, a host of iconic brands.
www.pmygroup.com
About KOJO
KOJO is PMY Group’s experience division, specialising in creating award-winning, immersive live experiences, digital content, film and video production, and mixed reality. With a passion for innovation and creativity, KOJO elevates brand storytelling and fan engagement across global sporting events, concerts, and entertainment experiences.
www.kojo.co
About EVENT360
EVENT360 have been at the forefront of sport presentation and stadium ceremonies production and delivery in the UK and beyond for more than 20 years. Trusted by Europe’s most prestigious sports clubs and governing bodies, they have earned a reputation for being industry innovators as well as an expert event delivery partner that have a deep understanding of stadium operations. EVENT360 are proud to be an award-winning agency winning ‘Best Visual Spectacular’ for the EURO2020 Closing Ceremony at the Event Production Awards and the silver award for Best Business Serving Sport at the Sports Business Awards.