Brand Video
KOJO were engaged by West Coast Eagles to develop a visual voice for their brand story ahead of the 2018 season. With the launch of a new logo and a new home ground at Optus Stadium, it was the start of a new era for the club, with a lot of pressure to engage fans, drive their passion and boost memberships.
The club was also passionate about sharing the ‘West Coast Story’ that even the die-hard fans were not familiar with – the club’s grassroots beginnings, and drive and determination that led to their participation in the AFL.
With over 247,000 views on FB alone and a 23% increase in memberships, the West Coast story was well received by club fans and AFL supporters alike.
Behind The Scenes
Team
Executive Director - Creative & Sport
- Stephen Lord
Head of Sport
- Chantella Perera
Creative Director
- Phil Moule
Client Partner
- Phoebe Dunn
Lead Producer
- Kira Wright
Producer
- Nicole Correia
- Lisa Moroney
Credits
Director
- David Parkinson
Directory of Photography
- David Parkinson
Steadicam Op
- Jonathan Shaw
Steadicam Op Assist
- Jordan Martin
Production Manager
- Megan Riley
Gaffer
- Perry Sandow
Grip
- Greg McKie
Key Grip
- Henry Richards
Grip Assist
- Travis Davis
Hair & Makeup
- Hayley Atherton
Hair / Makeup Assist
- Vivienne Rintoul-Atkins
Wardrobe
- Kylie Clifford
Production Runner
- Chanel Bowen
BTS Camera
- Chanel Bowen
Stills Photographer
- Sven Kovak
Editor
- David Parkinson
Motion Designer
- Blake Raidal
Post Production Coord
- Georgina Cunningham
Composer
- Oliver Dowie
Sound Engineer
- Justin Pounsett
Sound Producer
- Holly Horne