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Oh what a light show!
Picture this: it’s twilight in Perth, a packed-out Optus Stadium settles to a gentle hum as Eagles fans enjoy a comfortable halftime lead. Then… the lights go out, pulsating music kicks off, and KOJO presses play on a stadium-first laser-light spectacular culminating in the official unveiling of Toyota’s Hybrid RAV4.
With their sights set on securing national broadcast, we helped Toyota develop a stadium-wide activation that showcased the SUV’s proud history. Using 22 lasers aligned to cover the entire field of play, over two minutes of content supported by the world class LED system, two super screens, and a bespoke/synchronised soundtrack – we more than exceeded expectations.
- Client Toyota Australia
Toyota partnered with KOJO to deliver
CREATIVE
Development of a storyboard suitable for a stadium of 55k+ spectators and national broadcast.
LASERS
22 lasers aligned to cover the field of play; 2.30 mins of screen content created to cover Stadium ribbons and 2 super screens
AUDIO
Synchronised to bespoke soundtrack to complete the unveiling of the Hybrid RAV4
LIGHT SHOW
An integrated custom-built light and content show, within the stadium sails
