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History in the making
Steeped in history, heroics, pressure, and passion, there’s nothing like The Ashes, and the 2021 series was to be no exception. Tasked by Cricket Australia to honour the game’s traditions, while delivering an exciting and inspiring match day experience, KOJO’s creative team set out to elevate the sports presentation delivery, by featuring the iconic urn as the symbolic centrepiece.
Our approach was to bring the iconic elements to life with a dynamic series opener, featuring a cinematic 3D sequence that emphasised the urn’s historic inscriptions, wood grain texture and intricate detail, before revealing a bespoke Ashes ident for the series.
By establishing this visual narrative as the foundation for the graphics package, the result was a collection of visually striking and emotionally driven content pieces played throughout the series that enriched the fan experience, strengthened KOJO’s growing relationship with Cricket Australia, and ensured that every moment on and around the field felt deeply connected to the legacy of The Ashes.
- Client Cricket Australia


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