BUY RANCE,
GET RIOLI FREE
Before their historic 2017 Premiership win, Richmond Football Club launched their ‘Buy Rance, get Rioli free’ membership campaign, encouraging fans to buy a 2018 membership, and get the remainder of the 2017 membership free.
As part of the campaign, we were approached to produce an engaging, light-hearted animated promotion. We animated players Alex Rance and Daniel Rioli into characters and created a short video starring the Richmond duo. The video has since reached over 57k views on social media and was very successful at driving membership signups.