PLAY
The Ride of a Lifetime
It’s a known fact that riding BMW Motorrad’s R18 Boxer Cruiser is a one-of-a-kind, soul-fuelling experience. So when the time came to preview the pre-production model, KOJO decided to give a select few motorcycle enthusiasts the ride of a lifetime.
We produced a series of exclusive events in Melbourne, Sydney and Brisbane, treating invitees to a fully immersive, multi-sensory experience. By mapping dynamic 4D projections onto the stationary R18 Boxer Cruiser and utilising surround sound, guests saw this iconic cruiser develop from concept to construction – all the while following an evocative account of BMW Motorrad’s storied history.
Finally, we invited them up and close to the bike itself, so they could get a feel for this new take on the R18 Boxer Cruiser. Painstakingly curated to appeal directly to our target audience, we took attendees for one hell of a ride… without ever leaving the room.
- Client BMW
