PLAY
A PWR-FUL WEEKEND
In 2023, KOJO partnered with Lachlan Power & PWR to host their second annual PAX weekend pop-up event in Melbourne’s CBD, drawing over 1,000 e-sports fans and aspiring content creators.
The event featured a Creators Masterclass with gamers Lachlan and Loserfruit, offering insights on gaming, experiences, lifestyle and social media strategies to invited guests. Saturday’s Fan Forum allowed fans to engage directly with PWR talent, while exploring branded activities like a 1v1 gaming station, watch the action live in the 24-hour streaming pod,
and purchase products from the custom made led merchandise stands.
The weekend concluded with an exclusive VIP party for 150 guests, featuring live music, catered canapés, and RedBull-branded cocktails.
The event was a resounding success, seamlessly connecting the PWR community and generating new content opportunities, all while building upon PWR’s reputation as an industry leader in the world of gaming.
- Client PWR Gaming
