ICON

Perth’s Festival of International Football

 
In 2022, Football fans united in Perth as some of the biggest names in the game descended on Australia’s sunniest city for ICON – the Festival of International Football. This week-long event saw Premier League teams Crystal Palace, Leeds United, Manchester United and Aston Villa face off in two blockbuster matches in front of 100,000 spectators at Optus Stadium. And best of all? KOJO helped the whole thing together. VenuesLive engaged KOJO to deliver the sports presentation, content and activations for what ended up being the biggest festival of English Premier League football WA had ever seen.

Striving to impress the thousands of local, interstate and international visitors who turned out in droves: we worked hard to deliver memorable fan experiences on and off the field, taking attendees on a multi-sensory journey over two nights of immersive entertainment. Match-specific showpieces were accompanied by synchronised lighting, pyrotechnic and AV displays, and a moving Welcome to Country was performed by a local group of Indigenous dancers. We also facilitated a sponsored Bankwest activation, exclusive player interviews, and a performance by San Cisco.

To back it all up, we designed a plethora of bespoke in-stadium content, ensuring all relevant brands were equally represented.