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Welcome to the big dance

 

The ICC Women’s T20 World Cup 2020 was a three-week, cross-country cricket extravaganza culminating in a heart-stopping final at the MCG. And while the players had the on-field excitement all wrapped up, KOJO were charged with keeping spectators entertained off-field with our vibrant Fan Zones.

Across 4 cities, six venues, 77 hours and 23 matches – KOJO delighted fans with a series of evolving live activations. These interactive zones represented the beating heart of the game, providing social media-worthy photo opportunities with the tournament trophy, face painting in team colours, games and interactive activities, roving entertainment and personalised fan-banner creation stations. Along with a raft of activities, The Fan Zones were also a place cricket fans could sit, relax, and enjoy the match while listening to the country’s best DJ’s, or (on very special occasions) meet their favourite players face-to-face.

By the end of the series, KOJO had welcomed over 130,000+ spectators into the Fan Zones, which – in the words of the late great Richie Benaud – was simply marvellous.

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