Fly up!
As part of their 2018 membership campaign Essendon FC engaged KOJO to create a content piece to push fans not only to ‘Don the Sash’ and sign up for a season membership via social media channels, but also that existed into the season as a game-day piece, encouraging Essendon supporters in the crowd to ‘Fly Up’.
Lifetime Essendon supporter and leading Australian actor Lachy Hulme was the perfect choice to front the piece, which was filmed in The Hangar on Valentine’s Day, which Lachy said was fitting because he loves the Bombers so much.
Team
Executive Director - Creative & Sport
- Stephen Lord
Head of Sport
- Chantella Perera
Creative Director
- Phil Moule
Lead Producer - Sport
- Kira Wright
Producer
- Simon Healey
Credits
Director
- Oliver Waghorn
Director of Photography
- Marlin Johnson
AC
- Matthew Jenkins
Grip
- Benjamin Hidalgo
Grip Assist
- Ziggi Zagami
Sound Recordist
- Mike Jaballah
Hair & Makeup
- Rose Rule
Editor
- Dane Scotcher
Motion Designer
- Blake Raidal
Sound Engineer
- Matthew Gerber-Corn