PLAY
Making it Snow in Summer
Discovery Parks came to us with a fun challenge to promote Discovery Parks snow region locations as the go-to destination for families and couples searching for a memorable snow vacation, the only challenge, we needed to shoot in Summer!
KOJO rose to the challenge by creating a digitally-led creative execution that showcased just how close the snow really is – with their three parks located perfectly in the snowy mountains of Jindabyne, Mount Buffalo, and Bright. Filmed in location at the Discovery Parks Jindabyne NSW, and with the help of an artificial snow machine we were able to create a cozy snowy winter scene in one of the parks lodges.
Collaborating with renowned director Ben Jaensch and award-winning cinematographer Cesar Salmeron, we oversaw the entire creative and production process, including concept, shoot, and post-production developing the first tactical campaign featuring Discovery Parks new branding.
Across a full shoot day, we captured the magic moments that make these snow trips so special, for couples and families alike.
BEHIND THE SCENES
