RAISING AWARENESS
Most of us know someone who’s missing out on life’s best bits because they’re constantly taking unexpected trips to the loo. To raise awareness of BPH and encourage people to seek medical treatment, we developed an idea which follows the life of Disappearing Dave. Embracing humour for the campaign, the creative shines a spotlight on the issue while flushing away the associated stigma.
The campaign included four video spots, accompanied by social, outdoor, airport ads, cinema spots, radio and print, including posters found in male restrooms across Australia. Disappearing Dave’s local success resulted in GSK expanding the campaign globally.
brand new website
Responsive Design
Restroom Posters
ONLINE CHECK-UP
The entire campaign focused on directing traffic to the Disappearing Dave website to learn more about the condition and encourage men (or their partners) to take a quick online check-up to assess their symptoms and receive advice on what to do next.
BEHIND
THE SCENES
The Dandenong Ranges was chosen as the perfect location to shoot the hiking video in the Disappearing Dave series. Known for its iconic trails, the town of Sassafras is popular among the targeted demographic for the campaign.
Add in some polystyrene boulders, theatrical fog, and the Dandenongs’ atmosphere came to life with the KOJO crew.
