PLAY
The Countdown Begins
Cricket Australia engaged KOJO to help launch their blockbuster summer schedule for 24/25. Cricket is played in a highly saturated sports and entertainment industry across Australia. Our brief was to showcase International Cricket distinct offerings with clear appeal and value to fans, and get them excited to experience and love the game at its highest level, by tapping into the emotion and elation that the 24/25 Summer of Cricket will bring.
With the summer storyline not yet written, we aim to build the narrative through the lens of our players, making them the central protagonists of this blockbuster adventure – each with unique traits, backgrounds, and motivations. We’re bringing together an unparalleled ensemble of character for this season and we’re inviting the fans to follow the story as the countdown to a blockbuster summer of cricket begins.
- Client Cricket Australia
