Collingwood FC

Bringing the Magpie Army to Life

The Collingwood Football Club partnered with KOJO to elevate their match-day experience by designing a new team entry for the 2025 AFL season. Capitalising on the MCG’s newly upgraded LED ribbons, the project aimed to create a unified and immersive visual spectacle for the Magpie Army. The solution was to maximise the use of the stadium’s LED infrastructure to become a single canvas, creating a dramatic sequence with magpies flying out from the team entry tunnel and taking over the entire venue.

This unique opportunity involved a detailed discovery phase, extensive look development, and motion testing to ensure seamless integration in-stadium. The resulting immersive experience not only amplifying the Collingwood brand but established a new benchmark for stadium content delivery, creating an unforgettable moment for Collingwood fans to experience as their team runs out.