Bring It Brisbane
The Brisbane Bullets made a highly anticipated return to the Brisbane Entertainment Centre for the 2024/25 NBL season, bringing a bold, fan-focused approach to their new home. The new venue, more than twice the size of Nissan Arena, boasts the largest jumbotron in Australia, setting the stage for an elevated game day experience and an un-matched content canvas.
In preparation for the season, KOJO facilitated a strategic Fan X session, collaborating closely with the Bullets team to define their key objectives and season goals, brand positioning within the market and establishing which match day moments to elevate.
The results were showstopping! KOJO developed a new creative direction, infusing the season with a new dynamic visual narrative, re-imagining the players’ run-on with a cannon shattering the jumbotron glass moment and igniting the arena with flames to build anticipation for team entry. To further complement these game day moments, KOJO also developed immersive LED and jumbotron screen assets to bring to life the Bullets’ game day branding and vision.
KOJO delivers end-to-end game day production, from technical production overlay and setup to the integration of the Bullets’ volunteers, court announcer, and host. KOJO also delivers the creative content, sports presentation production, and show calling.
- Client Brisbane Bullets
- Location APAC
