PLAY
Celebrating a milestone year of performance
When BMW Group celebrated 50 Years of BMW M worldwide, they wanted to mark the occasion by creating a standout display at Motorclassica. Ready for the challenge, KOJO designed a two storey showcase structure, providing an impactful and highly visible presence at the entrance of the event. The installation featured eight premium BMW M models and one motorbike positioned on a wrapped, road-like stage, with an outdoor LED wall featuring classic and new BMW M footage.
The absolute highlight of the installation was the new BMW M2 Coupe which, at the time, hadn’t been announced to the public. An exclusive closed room activation was created in the heart of the structure, creating a huge drawcard for attendees.
As a result, the installation attracted plenty of attention and interest, overall achieving BMW Group’s objectives, to create a memorable experience for the attendees of Motorclassica.
- Client BMW Australia