CASE STUDY
Activating a powerful stadium takeover
As the WBBL & BBL moved into seasons 10 & 14 respectively, KOJO was challenged to re-imagine a key moment to signify a new phase on the leagues evolution to elevate the in stadium experience. Introducing The Power Surge!
Our brief was to educate and build an impactful moment that commands and heightens fans engagement for this key moment in the game, ensure future opportunity for commercialisation and integration capabilities with broadcast. With a creative licence with very few limitations, KOJO combined our motion capabilities, cricket knowledge and stadium expertise to create a truly impactful moment for both fans in stadium and broadcast. Integrating a full ED takeover, dynamic track with a disruptive creative sequencing, and storytelling relevance, the Power Surge moment has unlocked a moment for stadiums to maximise the use of each stadiums infrastructure with clubs opting to integrate lighting sequencing, and pyro to further elevate this moment.
It has also quickly become a key moment on broadcast, taking the moment live from in stadium to make the fans at home feel like they are part of the action.
- Client Cricket Australia / BBL
- Location APAC
Motion Design & Delivery
The Power Surge design blended various mediums including a mix of 2D and 3D animation with frame-by-frame cel animated overlays to help enhance the feeling power surging through the stadium. The stadium takeover moment connected with the on-field experience, showcasing the button being pressed that would activate the Power Surge, creating a powerful surge of energy which played out with Benny Bennasi’s Satisfaction track to create a fun and exciting vibe in the stadium.
