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The Bhoys are back in town!
No football club has a fanbase quite like Celtic. So when adidas brought Scotland’s Premier League giants down under, they tasked KOJO with giving the Bhoys, and their fans, the royal treatment.
We created a true Celtic Park experience with the iconic Sydney Harbor as the backdrop. This massive activation gave Australia’s passionate Celtic supporters the chance to meet the players, along with Celtics beloved manager, Australia’s very own Ange Postecoglou. In Glasgow it is very rare to get this close to players and be able to ask them questions, this once in a lifetime opportunity went viral through Celtic supporters clubs across the country.
With a striking adidas and Celtic co-branded site overlay, and further adidas messaging – KOJO helped solidify brand awareness amongst the legion of fans who showed up to spend time with their heroes. Celtic is a club rooted in history, and its fans are known for their loyalty to the crest. Authentically that loyalty is fused with the brand that made this moment in time possible: adidas.
- Client adidas
