We Fly As One

Scroll

Adelaide Crows TVC

 

In 2016, the Adelaide Football Club started their season in flying form by launching a campaign that brought the brand to life. Moving away from the traditional player hype reel, the Crows looked to create a TVC that spoke to the brand proposition ‘We Fly As One’.

The TVC focused on what it truly means to be a Crows supporter, highlighting the club’s values and long-term goals giving the commercial longevity.

  • Agency Showpony Advertising
  • Client Adelaide Crows
Services

BEHIND THE SCENES

Using CGI and Visual Effects, our specialised post production team were able to create a series of technical and visually stunning assets including a murmuration of over 40,000 crows. These assets were then repurposed across multiple channels and formats for several campaigns going forward.

Credits

Group Creative Director
  • Parris Mesidis
Creative Director
  • Andy Scott
Senior Art Director
  • Jonathan Pagano
Senior Account Manager
  • Greg Kavanagh
Production Company
  • KOJO
Director
  • Mike Wilson
Producer
  • Matt Byrne
DOP
  • Miles Rowland
Production Manager
  • Sarah Bond
Offline Editor
  • Jade Robinson
Online Editor
  • Richard Coburn
VFX Supervisor
  • Rob East
VFX Animator
  • David Smith
VFX Compositors
  • Simon Herden
  • Emily Probert
  • Eleni Taylor
VFX Producer
  • Bree Whitford
Post Producer
  • Kate Butler
Post Coordinator
  • Zoe Drummond
Sound Production
  • SONAR Music
Music Composition
  • Alejandro Gomez
  • Matteo Zingales
Sound Engineer
  • Timothy Bridge
Sound Producer
  • Sophie Haydon

Contact