The West Coast EaglesTake Flight
In 2022, the West Coast Eagles reached out with an epic challenge.
They needed a truly memorable fan experience to re-engage live audiences, unify their fan base, and set blue and gold hearts alight. With a “think big” approach, we collaboratively developed and produced Australia’s first stadium-wide mixed reality experience that saw a larger than life, 3D model of the club’s iconic mascot Auzzie the Wedge-Tailed Eagle, circle
Optus Stadium before taking flight clutching the opposition’s banner.
This execution was the first mixed reality production to be launched in Australia.