Brand Video


KOJO were engaged by West Coast Eagles to develop a visual voice for their brand story ahead of the 2018 season. With the launch of a new logo and a new home ground at Optus Stadium, it was the start of a new era for the club, with a lot of pressure to engage fans, drive their passion and boost memberships.

The club was also passionate about sharing the ‘West Coast Story’ that even the die-hard fans were not familiar with – the club’s grassroots beginnings, and drive and determination that led to their participation in the AFL.

With over 247,000 views on FB alone and a 23% increase in memberships, the West Coast story was well received by club fans and AFL supporters alike.


Behind The Scenes


Executive Director - Creative & Sport
  • Stephen Lord
Head of Sport
  • Chantella Perera
Creative Director
  • Phil Moule
Client Partner
  • Phoebe Dunn
Lead Producer
  • Kira Wright
  • Nicole Correia
  • Lisa Moroney


  • David Parkinson
Directory of Photography
  • David Parkinson
Steadicam Op
  • Jonathan Shaw
Steadicam Op Assist
  • Jordan Martin
Production Manager
  • Megan Riley
  • Perry Sandow
  • Greg McKie
Key Grip
  • Henry Richards
Grip Assist
  • Travis Davis
Hair & Makeup
  • Hayley Atherton
Hair / Makeup Assist
  • Vivienne Rintoul-Atkins
  • Kylie Clifford
Production Runner
  • Chanel Bowen
BTS Camera
  • Chanel Bowen
Stills Photographer
  • Sven Kovak
  • David Parkinson
Motion Designer
  • Blake Raidal
Post Production Coord
  • Georgina Cunningham
  • Oliver Dowie
Sound Engineer
  • Justin Pounsett
Sound Producer
  • Holly Horne
Next Up

Adelaide Oval