Mission, Unforgettable


The mighty Triton is Mitsubishi’s #1 selling vehicle. So when it came time for Japan’s powerhouse auto manufacturer to launch their toughest Triton yet, they reached out to KOJO, their partner of 30 years, with a clear brief:
deliver an event that people would remember for years to come.

Straight up, we knew this gutsy, hard-working vehicle deserved an impressive stage so we meticulously curated a powerful and immersive experience at South Australia’s state-of-the-art Adelaide Oval.

The event began even before our 400+ VIPs had stepped foot in the stadium, thanks to a selection of messages crafted by our team to whet the appetite, from there, we welcomed guests into a styled dining room reminiscent of a Japanese night market. For the big reveal, we unveiled the new MY19 Mitsubishi Triton on a raised and revolving platform as fireworks exploded around the stadium and one of Australia’s best-selling music artists Jimmy Barnes delivered a surprise performance that truly got the house rocking.

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Optus Stadium