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BILLIE JEAN KING EMPOWERING THE WORLD

 
With the ICC T20 World Cup Women’s Final falling on International Women’s Day in 2020, KOJO realised we had an opportunity to create something truly monumental.

To introduce Katy Perry to the stage for her live pre-match concert, we delivered an empowering video played at the MCG, in front of a record-breaking crowd of 86,000+ fans and broadcast worldwide to twelve different countries. This tailor-made package was a love letter to all the groundbreaking, sweat-making, and breathtaking women out there who’ve pushed through physical and social barriers to play their chosen sport. Starring the likes of Ash Barty, Sam Kerr, and Steph Gilmore, it also served as an inspiring piece for the next generation of athletes.

With a powerful voice-over from legendary athlete and equality advocate Billie Jean King, we combined footage of past, present and future superstars to proudly deliver a message of unity, equality and positive change.

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MAKING OF

We shot the feature over 3 non-consecutive days on location in Melbourne, with the final shoot day with Billie Jean King taking place at the MCG only just two days out before the ICC T20 World Cup Final.

A huge thanks to the athletes from the Darebin Charger Cricket Club, and of course Billie Jean King!

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TEAM

Title
  • Stephen Lord
Head of Sport
  • Chantella Pererea
Creative Director
  • Phil Moule
Lead Producer
  • Kira Wright
Director of Photography
  • Dan Hartley-Allen
Assistant Camera
  • Kevin Campbell
  • Sarah Turner
Gaffer
  • Daniel Carr
Best Boy
  • Tommi Hacker
  • Brendan Hession
Steadicam
  • Aaron Foley
Autocue Operator
  • Sandy Ayres
Sound Recordist
  • David Ross
BTS Camera
  • Sean Anderson
  • Red Stevenson
Colour Grade
  • Marty Pepper
Editor
  • Chris Brown
Motion Design
  • Jack Prenc
Production Assist
  • Penelope Fenton
  • Suriyna Sivashanker
  • Stephanie Dodds
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