Made Tough

It’s about to get hot

In 2017 KOJO helped the Perth Scorchers develop a new visual identity for their Made Tough campaign. This lead to very successful membership and ticket sales drive, with both content and sports presentation flowing directly into the Scorchers BBL and WBBL match day experience.

KOJO has successfully created and managed compelling fan experiences through the Made Tough campaign that ran across print, digital and social platforms, as well as bringing the in-stadium experience to life through innings-break showstoppers and taking full advantage of Optus Stadiums sports presentation technology to Ignite The Furnace for fans on game day.

KOJO has been been involved in every Scorchers season since, as we consistently look to push the boundaries, delivering a mix of brand, marketing and in-stadium fan experiences to some of the most passionate fans in the league.