After a successful NBL23 season marked by substantial league growth, the NBL aimed to elevate their national campaign for NBL24. The focus goals were on amplifying engagement across physical, digital, and broadcast channels, challenging brand perceptions to be aspirational and uniquely attractive, and driving attendance through a high-impact season launch.

At the halfway mark, the ongoing campaign has demonstrated significant growth year on year across broadcast, digital channels and attendances, showcasing the effectiveness of the strategic approach in achieving the NBL’s objectives with historic numbers that include:

  • 37% increase of NBL streaming and subscription channels
  • 10% FTA growth in the Metro 5 cap
  • 58% increase of NBL App downloads
  • 40% increase in Web and App views
  • Record breaking Round 1 attendance, attracting close to 51,000 fans


With ambitious growth targets and a commitment to key business outcomes, KOJO used their proven FanX methodology. This approach involved a creative journey, unpacking strategic insights, and collaborating with the NBL to establish foundations for the brand and creative development. Through an integrated strategy, creative, and production delivery model, KOJO crafted an comprehensive end-to-end creative response, culminating in the ‘Every Moment Matters’ tagline and brand rollout for the NBL 24 season.

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