KOJO, a leader in sports, live experiences and entertainment, has expanded its PR offering through a strategic new partnership with renowned public relations consultancy O’Rourke PR (OPR).
This move expands KOJO’s PR offering and positions the company to provide a full suite of integrated PR and communications services to clients across Australia and worldwide.
This new service offering, led by OPR founder Rebecca O’Rourke, brings years of experience and specialised skills in strategy development, media relations, earned media, influencer engagement, event management and digital PR. Rebecca joins KOJO as Public Relations Director and will focus on amplifying KOJO’s impact in sport, experiences, entertainment, and beyond. OPR’s clients will move across to KOJO and will benefit from KOJO’s full-service offering and presence across Australia and New Zealand.
“We are excited to welcome Rebecca and her team into the KOJO family,” stated Stephen Lord, Group CEO of KOJO. “Her strategic vision and proven track record in boosting brand visibility make her an invaluable asset in helping us to place businesses and their brands in the spotlight, share their stories, make an impact and help them change the world.”
KOJO’s PR offering is designed to connect with audiences at all levels, tapping into media channels across local, national and international markets. The team’s relationships with top outlets such as Fox Sports Australia, Nine Network, ESPN Australia, Motorsport.com and Auto Action allows KOJO to create campaigns that connect with a wide and varied audience.
“We’re here to help brands make their mark,” Rebecca O’Rourke said. “KOJO’s commitment to creative storytelling and captivating audiences matches perfectly with our PR philosophy. This is an opportunity to create meaningful engagement for our clients in Australia and around the world, and I look forward to collaborating with the team to unlock new opportunities and achieve remarkable outcomes.”
Since 2007, O’Rourke PR has earned a respected reputation, working with clients across Australia to share their stories, make an impact and connect to their audiences. As part of KOJO, the team will offer a suite of integrated PR services including media strategy, influencer marketing and digital PR, while adding to KOJO’s established expertise in brand and fan engagement.
The PR service offering will act as a hub for brands seeking to amplify their brand, offering the flexibility to integrate seamlessly with existing KOJO campaigns or as standalone initiatives. With this expanded capability, KOJO continues to redefine brand experience, sport, and entertainment, creating stories that captivate audiences worldwide.
For media enquires contact Rebecca O’Rourke, PR Director – [email protected] or +61 408 820 527