Oh what a light show!
Picture this: it’s twilight in Perth, a packed-out Optus Stadium settles to a gentle hum as Eagles fans enjoy a comfortable halftime lead. Then… the lights go out, pulsating music kicks off, and KOJO presses play on a stadium-first laser-light spectacular culminating in the official unveiling of Toyota’s Hybrid RAV4.
With their sights set on securing national broadcast, we helped Toyota develop a stadium-wide activation that showcased the SUV’s proud history. Using 22 lasers aligned to cover the entire field of play, over two minutes of content supported by the world class LED system, two super screens, and a bespoke/synchronised soundtrack – we more than exceeded expectations.