DIVERSITY OPENS MINDS
KOJO was approached to design and build an entirely new school website with a focus on what parents wanted to see. It was important our design showcased everything St Michael’s has to offer, bringing to life the renowned history of the school, a comprehensive curriculum, an inclusive culture, and encouraging students to be ambitious, curious, and adventurous.
GENUINE INSIGHT
To truly understand what parents wanted to see when visiting the new website, we set up a Parent Focus Group to uncover core insights. The end result was a website that allowed potential students to feel as though they could truly see themselves at St Michael’s.
ADVERTISING CAMPAIGN
Following the website launch, we delivered several advertising campaigns driving new student enrolments & scholarships. In collaboration with St Michael’s media partner, MEC, the campaign spanned print, radio, outdoor, digital, and social media.
