Elevating your game

In 2022, the Victorian Government and Nillumbik Council completed a major $16.5 million redevelopment of their beloved Diamond Valley Sports and Fitness Centre. More than a simple upgrade, this was an opportunity to redefine community sports and deliver entertainment and high-performance training in a cutting-edge environment. Facility managers, Aligned Leisure, appointed to manage the new facility, promptly partnered with KOJO – and together we brought Jumpshots to life.

Working from the ground up, we developed the Jumpshots brand and identified how this unique offering could exist in the physical and online space. The result was five high-tech shooting bays equipped with state-of-the-art shooting machines, a player lounge, and a fully-integrated website with break-out services attached.

Described as the future of basketball entertainment, this world-class facility has provided players of all levels with an opportunity to elevate their game, while delivering an enviable asset the entire Nillumbik community can enjoy.

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Nothing but net

KOJO delivered on a range of services for this project, including:

Workshops to help unpack and define the brand, from market research, target audiences and value proposition

Brand toolkit and identity development including logo, tagline, positioning and tone of voice

Input into how the brand is brought to life in the facility as well as assisting with the ‘in facility’ customer experience flow

Website build, development and implementation



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