Driving fan engagement
When Repco became the new sponsor of Supercars in 2021, they knew they needed to make an impression. But with in-person meet-ups and physical race events at risk, a gear shift was in order.
Repco had the parts – KOJO had the plan.
We devised and marketed ‘The Garage’ a sleek, online hub where Supercars aficionados could hang out, be inspired, and talk motorsports 365 days of the year. And on race days? The Garage transforms into a trackside destination, where like minded fans can celebrate life under the bonnet.
Speed ahead to today, and The Garage is thriving. With an online community of over 50,000 users and climbing, it’s become the ultimate pit stop for racing fans across the country.