Most of us know someone who’s missing out on life’s best bits because they’re constantly taking unexpected trips to the loo. To raise awareness of BPH and encourage people to seek medical treatment, we developed an idea which follows the life of Disappearing Dave. Embracing humour for the campaign, the creative shines a spotlight on the issue while flushing away the associated stigma.
The campaign included four video spots, accompanied by social, outdoor, airport ads, cinema spots, radio and print, including posters found in male restrooms across Australia. Disappearing Dave’s local success resulted in GSK expanding the campaign globally.