Melbourne City FC

MAKING IT MELBOURNE

Following a competitive tender process in May, KOJO were appointed Melbourne City’s sports presentation provider for the upcoming three seasons. In preparation for the 2023/24 A-Leagues season, KOJO facilitated a strategic Fan X session, where we collaborated with Melbourne City to unpack strategic objectives, season goals, and brand positioning within the market.

In close partnership with Melbourne City, KOJO developed the match day experience for both the Men’s and Women’s teams. This involved the seamless integration and input from Melbourne City and KOJO’s creative, production and show calling teams. A key part of our collaboration involved creating LED and Big screen assets, connecting the match day stadium look with Melbourne City’s brand. We enhanced the creative content and assets for the upcoming season with a one-day shoot featuring players during a media day organized by Melbourne City.

This approach highlighted KOJO’s diverse strengths in strategy, creativity, and production, contributing holistically to Melbourne City’s brand and fan engagement strategy the upcoming season.