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Gath’ Around it!
KOJO partnered with the AFL on the successful delivery of the 2024 Gather Round across 9 games in 4 days and at 3 different venues with a total attendance of 265,000.
Awarded as the Sports Presentation and Experience agency, we were able to bring all of our service capabilities together to deliver on a comprehensive program that covered technical, experience, content, creative and digital to deliver fan experiences at scale.
One of the key objectives for the round outlined by the AFL was to elevate the fan experiences in new and innovative ways and deliver a consistent experience across the weekend matches. Using our tailored KOJO process, we were able to develop a clear creative and production framework that enabled us to work closely with the AFL events team on their requirements, whilst identifying opportunities to push the boundaries and offer new experiences to fans.
This resulted in us delivering on physical activations, entertainment coordination, game day technical production and show calling, a suite of Big Screen and LED creative content including a AFL captains day shoot and live technical in-match graphic delivery.
- Client AFL
18 Clubs, 9 Matches, 3 Venues, 1 State
The expertise of KOJO’s content and motion design team was instrumental in crafting a dynamic gameday atmosphere, employing cutting-edge 2D + 3D motion design to bring to life the Gather Round visual identity, consistently for all teams across multiple locations. The content included captivating pre-game light shows, countdowns, team entries and immersive in-game goal stings, offering a comprehensive broadcast package that elevated the festival atmosphere for fans.
Mixed Reality
KOJO worked with AFL to create a Mixed Reality experience for the first match at the Adelaide Oval; building the hype moments before kickoff for fans in stadium and at home. The experience featured the liquid metal forging of team captains on an epic scale. The Titanic figures were revealed and then faced off in an epic clash that brought the stadium to life.
The technical opportunity for the experience lay in delivering dual encounters within a single playback. The stadium component required an electrifying spectacle to thrill and engage fans, achieved through a dynamic combination of intense light shows, pyrotechnics, a 360-degree LED takeover, and the MXR sequence displayed on the big screens. Simultaneously, the broadcast conveyed the same narrative, capturing fans’ on-site energy and excitement, ensuring a seamless transmission of energy to viewers tuning in on the couch.
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Engagement Hub
KOJO worked alongside the AFL to deliver an engagement hub for the 2024 Gather Round. The hub engaged fans with gamified content that tied into the match day presentation across three venues.
460k+
Fan engagements
35k+
UNIQUE Impressions
+2min
AVG ENGAGEMENT TIME
